A Personal Statement From Alexander Patterson
AdLand is experiencing a renaissance.
An industry that’s been slowly ailing – even after the advent of digital, although not because of it – is now finally coming full circle.
The always-on consumer, once again, is dictating how and where they’ll spend their money.
Understanding, like opinions, are varied on where social media is taking us, but everyone agrees the world will never be the same.
Fundamentally, every ad agency, technology company or start-up must ask where they fit into the emerging model, and to what degree?
Personally, I am the most happy I have been in years looking at the strategy behind social media and the relevant cultural currency required by every shareable. And of course creating the ideas.
Everything we have learned in so-called traditional media is still valid. It’s just that the context has changed. Just as the cut of a diamond will always be its most important element, creativity tempered with logic is still the single most important agency differentiator.
I’ve been doing this for awhile, but I’m still excited everyday by brands, businesses and consumers.
More than ever, I believe the environment and attitude of the shop is its most important element.
This isn’t a self-promotion. It’s a statement of intent. And just as every creative should know where he’s going, so must each agency.
A great creative director once said: ‘You’ve got to know why you’re here.’ So do you?
10:35 am • 6 February 2014 • 1 note
In Part 2, bamboo thrusts its brutal tactics your way with a take-n-prisioners campaign of obliteration. Have a listen.
3:15 pm • 23 January 2014
Grab some headphones. An experimental sound design about bamboo. #tactician99
3:09 pm • 23 January 2014
This is the music-only track for our experimental soundscape about bamboo, the plant world’s most aggressive and ruthless tactician. The poem will be released soon. #tactician99 #evanroberts #azmijaffar #Limkaytong #thegunnery #theemptybox #alexanderpatterson #poetry #verse #experimental
11:43 am • 22 January 2014 • 1 note
There are no silver bullets. But keep looking anyway. #TheEmptyBox
2:38 pm • 12 December 2013
#coffeeporn by badass916sp on Instagram. #wppcafe #jewelcoffee #lecarillon #maisonikkoku #alexanderpatterson #theemptybox
10:16 am • 29 November 2013
Alexander with Patrizio Mattioli, Asia Pacific Marketing Director, Poltrona Frau, and Ava Low, Contract Manager, Dream Interiors.
3:12 pm • 25 November 2013
Working on ‘The Unassuming Tactician, Year 99’ at The Gunnery.
Alexander with Evan Roberts, Creative Director, and Lim Kay Tong, Actor.
2:49 pm • 25 November 2013
#deathofadland: 5 Insights Reshaping The Way Marketers Think
Is AdLand Dying? This dialogue proposes 5 insights that are driving a massive shift in thinking.
Today I’m doing a soft launch of my new presentation called #deathofadland: 5 Insights Reshaping The Way Marketers Think. Have a read. Please do share it if your like it. Party on! (PLS CLICK ON LINK TO VIEW SLIDESHARE)
11:02 am • 6 November 2013